Author name: Jake

SEO has changed—and if you’re still relying on old tactics, your rankings are slipping. Learn what Google actually wants in 2025: authority-driven content, long-tail keyword strategies, and location-specific service pages. This post breaks down what’s working right now to help your business show up, stand out, and get leads.

That’s when it hit me: this was the sign.
I wasn’t supposed to get hired.
I was supposed to build.

But this time, I’d do it right.

No more treating my business like a side hustle. No more winging it. No more working for validation or hiding behind ego. I was being handed a second chance—and this time, I would show up for it.

I stayed sober. I rebuilt from the ground up. I invested in real strategy, sharpened my services, defined my values, cleaned up my messaging. I stopped trying to be everything to everyone and got laser-focused on who I serve and how I help. Most importantly, I began hiring people and developing them. I stopped trying to do it all and started building a very wise team.