Accurate Concrete Co. had built a strong reputation on the job site — but online, the business was invisible in the places that matter most.
Their Google Business Profile had been suspended, cutting them off from map pack results entirely. Their star rating had fallen to 3.8 and reviews had stalled, creating a trust gap that pushed prospects toward competitors. Business listings across the web were inconsistent — mismatched names, addresses, and phone numbers quietly undermining local credibility with every search. And the website, while functional, lacked the page-level focus and local relevance needed to rank for the searches their customers were actually making.
On top of all of that, a backlog of older leads was sitting untouched with no reliable follow-up system in place.
We identified and resolved the GBP suspension, restoring Accurate’s presence in map results. Once reinstated, we rebuilt the profile from the ground up — correcting categories, adding missing services, updating the service area, and establishing a consistent photo and posting schedule to signal an active, trusted business to both Google and prospective customers.
We audited Accurate’s business listings across key directories and corrected the name, address, and phone inconsistencies that had been eroding local search credibility. Consistency across the web is one of the foundational trust signals Google uses to rank local businesses — and it had been broken in multiple places.
We resolved the technical issues holding back site performance and restructured key service pages to target the specific searches Accurate’s customers were actually making — including high-value terms like “concrete driveway Grand Rapids” and “commercial concrete contractor near me.” Each page was given a clear, singular focus instead of trying to rank for everything at once.
We launched a structured review request process tied to job completion, turning satisfied customers into a consistent, ongoing source of verified reviews. This moved the rating from 3.8 to 4.9 and rebuilt the trust profile the business needed to convert profile visitors into calls.
We built a follow-up automation sequence targeting dormant leads already in Accurate’s pipeline — contacts who had expressed interest but never been properly followed up with. This brought previously missed opportunities back into the sales process without requiring new ad spend.
In 90 days, Accurate Concrete Co. saw measurable growth across visibility, trust, and revenue:
| Google Rating | 3.8 → 4.9 stars |
| New Verified Reviews | 40+ in 90 days |
| Organic Traffic | 37% increase [INSERT: from X to Y monthly visitors] |
| Search Rankings | Top 5 for “concrete driveway Grand Rapids” and “commercial concrete contractor near me” |
| Commercial Jobs | 21 booked |
| Residential Jobs | 18 booked |
| Total Revenue | More than $1.2M generated* |
