The Challenge

Accurate Concrete Co. was a trusted name in the field—but invisible online. When they came to us, they were facing several critical issues:

• Suspended Google Business Profile — No presence on Google Maps or local search packs.

• Damaged Online Reputation — Spam and fake 1-star reviews had dropped their rating to 3.2 stars.

• Outdated Website & Listings — Unoptimized web content and inconsistent NAP (Name, Address, Phone).

• Dormant Database — Hundreds of past leads sitting idle with no follow-up system in place.

Despite having a solid real-world reputation, they weren’t showing up where modern customers were searching.

Our Strategy: A 4-Phase Digital Overhaul

We rolled out a comprehensive campaign to re-establish Accurate Concrete’s authority, drive new traffic, and rebuild trust online.

1. Authoritative SEO Foundation

• Ran a full technical website audit and implemented SEO fixes

• Built optimized local service pages targeting profitable keywords and surrounding towns

• Added schema markup, improved site speed, and built high-authority backlinks

2. Google Business Profile Restoration

• Appealed the suspension and re-verified ownership

• Reported and removed spam reviews in violation of Google’s policy

• Set up safeguards (including name-lock monitoring) to prevent future takedowns

3. Database Activation Automation

• Segmented and cleaned the old lead list

• Deployed SMS and email reactivation flows with timely offers

• Set up behavioral tracking and auto follow-ups to convert cold contacts into warm leads

4. Reputation Management System

• Launched an AI-powered review request system post-job

• Funneled negative feedback internally before it hit public review sites

• Claimed and updated listings across key platforms (Apple Maps, Yelp, Angi, etc.)