Distinctive Concrete

The Challenge

Distinctive Concrete came to us with a strong local reputation but, a weak online presence. Their website wasn’t converting, their Google Business Profile lacked visibility, and they weren’t ranking for key high-intent search terms like “stamped concrete Grand Rapids” or “concrete driveway installation.” Despite being great at what they do, they were losing jobs to competitors simply because they weren’t showing up online.

The Strategy

We built a full-stack digital foundation to help them compete (and win) online.

Here’s what we did:

Custom Web Development

• We rebuilt their website from the ground up for speed, mobile responsiveness, and lead conversion.

• Added clear calls-to-action, project galleries, and trust-building social proof.

• Optimized for conversion with sticky contact buttons and service-specific landing pages.

Google Business Profile Optimization

• Updated hours, categories, and service areas.

• Geotagged and uploaded high-quality project photos weekly.

• Implemented a review generation strategy that doubled 5-star reviews within 60 days.

On-Page & Technical SEO

• Built keyword-rich service pages for “Stamped Concrete,” “Foundations,” and “Driveways.”

• Optimized title tags, H1s, schema markup, and internal linking.

• Improved site speed, crawlability, and mobile usability to meet Google Core Web Vitals.

Authority-Driven Content Marketing

• Created long-form blog content targeting high-intent local search terms.

• Developed an internal linking strategy to funnel traffic to key service pages.

• Used Google Search Console data to refine topics and increase topical authority.