Free AI Visibility Audit
Find out what Google, ChatGPT, and Perplexity actually say about your business when a customer asks who to hire.
Most West Michigan service businesses have never checked. The ones who do are usually surprised, and not in a good way.
What You Get
This is a real audit performed by a person, not an automated score emailed back in four seconds. Here is what is in it.
Where you appear, and where you do not
We run your actual services and your actual cities across all five surfaces customers use: Google organic results, Google Maps and the local pack, AI Overviews, Google AI Mode, and assistants including ChatGPT and Perplexity. You get the verbatim answers, not a summary.
Who is being recommended instead of you
When your name does not come up, someone else’s does. We tell you who, and more usefully, what those businesses have that you do not. Sometimes it is reviews. Sometimes it is one service page written clearly. It is rarely a mystery once you see it side by side.
Your trust signals, audited
Reviews, citations, directory listings, and third-party mentions. We check whether your business information agrees with itself everywhere it appears, because every mismatch gives a system a reason to hedge before naming you.
A conversion review of your website
Getting found is half of it. We look at what happens after someone lands on your site, because visibility that does not turn into calls is an expensive hobby.
A prioritized plan
Not a list of 47 issues sorted by severity. An ordered list of what to fix first, second, and third, with a plain explanation of why that order. It is yours to keep whether you work with us or hand it to your current provider.
Who This Is For
Established service businesses in West Michigan and beyond. Contractors, home service companies, professional services, and multi-location operators.
It is most useful if you already have a website, a Google Business Profile, and some reviews, and you suspect they are not working as hard as they should be. It is less useful if you are pre-launch, because there is not enough live for a system to find yet.
Why We Do This for Free
Because the audit is genuinely useful on its own, and because most businesses cannot evaluate a marketing proposal without knowing where they actually stand.
Some people take the plan and run it themselves. Some hand it to the agency they already use. Some hire us. All three outcomes are fine, and we would rather be the company that told you the truth than the one that sold you a retainer before either of us knew what the problem was.
What Happens Next
- You submit the form. We need your website, your primary service area, and the services that matter most to you.
- We run the audit. [CONFIRM: turnaround time. State it plainly and hit it.]
- We walk you through it. [CONFIRM: delivery format. Live call, recorded walkthrough, or written report.] You get the findings either way.
Frequently Asked Questions
What is an AI visibility audit?
It is a review of whether AI-generated answers and search results name your business when customers ask for a recommendation. It covers Google organic and Maps, AI Overviews, Google AI Mode, and assistants like ChatGPT and Perplexity, plus the trust signals those systems rely on.
Is this actually free, or is there a catch?
Actually free. No card, no trial, no obligation. The plan is yours to keep and use however you like, including handing it to a different agency.
How is this different from an automated SEO audit tool?
Automated tools crawl your site and return a score. They cannot tell you what ChatGPT says about your business, who gets recommended instead of you, or which of your service pages is failing to connect to the problem a customer is actually searching. This audit is run by a person and includes the verbatim AI answers.
Do I have to be in Michigan?
No. We are based in Grand Rapids and most of our clients are West Michigan service businesses, which is why our local knowledge runs deep here. The audit works for any local service business in any market.
What do you need from me?
Your website, your primary service area, and the services that matter most to your business. That is enough to start. If we need anything else we will ask.
What if the audit says everything is fine?
Then you have confirmation and a baseline to measure against, which is worth having. It is uncommon but it happens, and we will tell you rather than manufacture problems.