Septic Marketing- LP

FIELD GUIDE FOR SEPTIC COMPANIES

YOUR MARKETING SHOULDN'T COST MORE THAN IT RETURNS.

Most septic contractors have tried marketing that didn't work.

We built a system that fixes that.

Start here. It takes less than two minutes.

Get Your Free Google Visibility Checkup

No cost. No obligation.
Just a clear picture of where your business stands on Google
and what it would take to improve.

IF YOUR PHONE ISN'T RINGING, THIS IS WHY

Most septic contractors we talk to have already tried marketing. Google Ads that burned through budget with no calls. An SEO company that disappeared after month two. HomeAdvisor leads that went to three other contractors at the same time.

That frustration is real. And it’s not because marketing doesn’t work for septic companies. It’s because most marketing agencies don’t understand how local service businesses actually get found — or how homeowners actually search when they have a septic problem.

“We tried two other agencies and wasted over $8,000. Jake actually showed us where we were invisible before he asked for a dollar.”

-Josh Sherrin- Rapid Flush

THE PROBLEM WITH MOST SEPTIC MARKETING

Shared lead platforms like Angi and HomeAdvisor send the same lead to multiple contractors. You pay for the lead whether you win the job or not. That model works for them. It does not work for you.

National agencies run the same template playbook for every trade category and call it a local strategy. It isn’t. Septic is hyper-local. A homeowner in Caledonia Township is not the same customer as one in Ada, and the search behavior, seasonal patterns, and decision timeline are different.

Wise Bear was built differently.

We work exclusively with local service businesses. We do not run shared lead programs. And every strategy is built around your specific service area — down to the township level.

WHAT WISE BEAR DOES DIFFERENTLY

We are a Grand Rapids-based marketing agency that specializes in local service businesses. We have helped septic contractors, drain field installers, and excavators across Michigan go from invisible in search to generating consistent, qualified inbound leads.

Our approach is built on three things: making sure homeowners can find you when they need you, making sure your online presence builds trust before they ever pick up the phone, and making sure your phone actually rings.

Visible

Get Found

Can people find you when they search for what you do in your market?

We look at your website, Google Business Profile, search rankings, service pages, and local visibility signals.

Trusted

Become the Obvious Choice

Once they find you, does your online presence make you the obvious choice?

We look at your reviews, photos, website messaging, content, and proof of work.

Hired

Turn Leads Into Booked Jobs

Can someone who is ready to hire you actually reach you and take the next step?

We look at your calls-to-action, forms, mobile experience, tracking, and follow-up speed.

Every strategy we build moves clients through this progression.

How We make it easy

Claim Your Free Website Checkup.

We look at your current online presence, search rankings, and Google Business Profile. You find out exactly where you’re losing calls

CUSTOM GROWTH STRATEGY

We build a plan around your service area, your services, and your goals. No templates. No one-size-fits-all packages.

MORE CALLS. LESS GUESSING.

You get consistent, qualified leads from homeowners who need septic service now — in the townships and counties you want to serve.

    
 
 
       Posted on Google  
    Leslie C 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve been working with WiseBear over the past year on a full website refresh and ongoing SEO strategy for Buchanan Firm, and it’s been a genuinely great partnership.

From day one, their team has been transparent, collaborative, and incredibly easy to work with. They don’t just send reports—they sit down with us face-to-face, walk through what’s working, what isn’t, and where we can improve. That level of honesty and accessibility is rare in this space and something we really value.

I’ve worked closely with Jake, Ryan, George, Brenda, Ali, and Carlos, and they’ve all been fantastic. They bring smart ideas, clear communication, and a real understanding of our goals as a firm. It feels much more like a partnership than a vendor relationship.

On top of that, they’re local, responsive, and just genuinely fun to work with. Over time, they’ve become not just trusted partners, but people we look forward to meeting with regularly!

Highly recommend WiseBear to any business looking for a team that knows SEO and actually cares about the relationship.
  
 
      Posted on Google  
    Stephanie R 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Wise Bear Creative was one of the best decisions we made for our business. They took what could have been an overwhelming process and made it smooth, organized, and honestly exciting.

Their creativity, attention to detail, and ability to translate ideas into a professional, high-end website was impressive. Every step of the way, they were easy to work with, quick to respond, and clearly experienced.

The finished site looks incredible and has already helped us feel more legit as a brand. Highly recommend Wise Bear Creative to anyone who wants top-tier web design and a team that delivers.
  
 
      Posted on Google  
    Tanner G 
 
 
 
 Trustindex verifies that the original source of the review is Google. Wise Bear Creative absolutely crushed it on the Rival Remedies website. They brought our vision to life with a clean, professional, and high-impact design that feels perfectly on-brand. The process was smooth, communication was solid, and the final product looks like something built for a real national launch. Couldn’t recommend them more if you want a team that actually delivers.
  
 
      Posted on Google  
    Adrianne 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are so glad we made the switch to Wise Bear (Concrete SEO). From the start, it was clear we were working with a true in-house team where everyone is aligned and communicating. That alone made a huge difference and eliminated the disconnect you often get with website and SEO companies.

Jake has been incredibly responsive and proactive. He answered questions quickly, resolved issues without hesitation, and gave me the confidence to move forward during a major website transition. That reassurance mattered, and it never felt rushed or sales-driven.

Brenda is an absolute whiz. She was able to quickly identify and fix several issues that carried over from our previous setup, including things that had been missed before. Her attention to detail and technical knowledge were obvious right away.

What really sets Wise Bear (Concrete SEO) apart is their industry knowledge. They understand asphalt and concrete, how customers search for these services, and what a contractor website actually needs to do to perform well. They saw what was missing and made smart recommendations to improve SEO, usability, and long-term performance.

They also guided us through transitioning our site from Webflow to WordPress using Elementor, giving us more flexibility, better scalability, and easier content management without sacrificing performance.

Overall, they feel like a true partner. We are genuinely happy we made the switch and feel confident in where our website is headed.
  
 
      Posted on Google  
    Shelly K 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have just started working with Jake and team. I cannot say enough good about our experience with them so far. I am very excited to see how our business grows working with them.
  
 
      Posted on Google  
    Jason k 
 
 
 
 Trustindex verifies that the original source of the review is Google. I own a Kitchen painting service and was in desperate need of a new website and marketing plan. I called Jake at 4:40pm on a Friday and he didn't push me off the phone to start his weekend. He took the time to walk me through the process and continued to text me throughout the weekend. Our website is something to be proud of! I used to be embarrassed to send people there now I can't wait to say "Check out our website"! Jake must work non stop. I can appreciate a person that truly cares about my business and wants to learn everything about our process. Words can't describe how much I recommend Wise Bear Creative. They are the best!
  
 
      Posted on Google  
    Christopher S 
 
 
 
 Trustindex verifies that the original source of the review is Google. My new website was recently completed and it looks great! Unique, informative & smooth.. Wise Bear built us the tool we need to capture more leads
  
 
      Posted on Google  
    Lamin W 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had a pleasant experience with Jake and his team. They have the experience and expertise needed to run the marketing side of any business. We’ve implemented a plan and I am excited to see how much growth will come this upcoming spring.
  
 
      Posted on Google  
    Mike V 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jake Britton and the Wise Bear Creative crew recently helped us with a video to celebrate my company's 100th Anniversary. From the initial meeting to discover what was important to me regarding evergreen content, to asking great questions so Wise Bear could accurately represent my company's core identity, to paring down a huge amount of content to the final product, Wise Bear was superb!
  
 
      Posted on Google  
    Lu D 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jake and the Wise Bear team were great to work with and put together a new website that went way beyond what I could have dreamed up / hoped for.  The Robots will keep Winning - hopefully for years to come - with our new website representing us in style.

WHAT'S INCLUDED

A complete local marketing system — not a single tactic. Every channel we manage works together to build and protect your visibility

LOCAL SEO

Rank in map results and organic search across your entire service area. Township- and county-level targeting puts you in front of the right homeowners.

GOOGLE ADS

Get calls from homeowners actively searching right now. We manage campaigns built around high-intent septic keywords — pumping, repair, inspection, emergency.

GOOGLE BUSINESS PROFILE

Your GBP is often the first thing homeowners see. We optimize categories, services, photos, and post activity so it actually drives calls.

WEBSITE CONVERSION

More traffic means nothing if your site doesn’t convert. We fix the friction points that cause visitors to leave without calling.

REPUTATION BUILDING

Reviews are trust signals and ranking signals. We build systems that generate consistent, real reviews from satisfied customers.

SERVICE AREA EXPANSION

Ready to grow into new townships or counties? We extend your visibility into surrounding communities before you hire for them.

Wise Bear guides you along the path by building content and site signals that
make your business easier to surface in these environments, not just the traditional blue links.

FIELD NOTES:

READY TO FIND OUT WHERE YOU'RE LOSING CALLS?

Your free Lead Flow Diagnostic takes 20 minutes. You’ll know exactly where your online presence is costing you business — and what to fix first.

We do not share your information. No spam. Just a real conversation about your online presence.

FROM FRUSTRATED OWNER TO CONFIDENT REVENUE LEADER

You built a business that does good work. Let’s make sure the right homeowners can find it.